StudioNow’s acquisition of Bad Moon Talent serves as a stepping stone to enter the rapidly growing influencer market. This move will merge StudioNow’s extensive production network of creators with on-camera talent and influencers. Consequently, big brands, media organizations, agencies, and businesses of all sizes will have a single point of access to production resources, social and streaming capabilities, and on-camera talent with highly engaged audiences.

NASHVILLE, Tenn., 23 March 2023— StudioNow, the largest visual production marketplace offering brands access to a global network of top-tier production companies, videographers, editors, and photographers announced today its acquisition of Bad Moon Talent, a leading talent management agency for gaming influencers, broadcasters, and creators.

The combination of StudioNow’s comprehensive video solutions with Bad Moon’s focus on talent and media sponsorship provides a streamlined experience for brands seeking high production value for their influencer campaigns.

StudioNow and Bad Moon Talent share a commitment to fostering creative collaboration and delivering exceptional results. The acquisition unites talent with technology and higher production value to offer:

• A single point of access for brands to search, contract, and collaborate with Bad Moon’s roster of talent and audience alongside StudioNow’s network of production professionals
• Extensive production infrastructure for influencers and talent to enhance and grow their programming, audience development, sponsorship campaigns, and other creative initiatives
• Access for existing clients to social and streaming capabilities for influencer and brand marketing campaigns

As gaming influencers broadcast gameplay videos, tutorials, reviews, and other gaming-related content on platforms such as YouTube, Twitch, or other social media channels, augmenting the production value of this content will deliver added value to both supply and demand sides.

“We firmly believe that brands will continue to use influencers to help tell their stories, which is why we’re pleased that our clients can now enlist influencers who have highly engaged audiences to endorse their brand across various channels,” said David Mason, Founder, and CEO of StudioNow.

Co-Founder and CEO of Bad Moon Talent, Andrew Drake said, “By presenting more engaging ways to collaborate with creators and brands, we are confident in our ability to generate increased income for digital talent while offering more cost-effective storytelling methods for brands.”

This acquisition marks StudioNow’s second deal in 10 months, supporting its roll-up strategy for consolidating the highly fragmented creative industry.

“Brands continue to ask for more access to top-tier talent, expansive and geographically diverse production and media capabilities, and premium content from fewer agencies, platforms, and individual solutions. StudioNow’s vision is to be the one-stop-shop for creators and freelance talent to work with brands and media companies to deliver high-quality content and audience engagement at scale,” said Mason.

About StudioNow, Inc.

StudioNow is the leading creative production solution and marketplace that streamlines the content creation process for businesses and brands of all sizes. Offering full-service strategic services via a team of elite producers and access to 20,000 world-class creators through a cutting-edge technology platform, StudioNow delivers high-quality visual content at scale. Clients include Coca-Cola, McDonald’s, Amazon, LinkedIn, Airbnb, P&G, and more. 

About Bad Moon Talent, LLC.

Bad Moon Talent is a Los Angeles, California-based gaming agency that specializes in talent management and brand marketing. The agency represents and manages the business interests and opportunities of numerous gaming personalities, creates experiences in the metaverse and implements gaming-specific media campaigns and strategy. 

With this acquisition, StudioNow has over 1,000,000 creators available to create content for large brands, media companies, agencies, and businesses of all sizes

NASHVILLE, Tenn., June 1, 2022 —StudioNow announced its acquisition of Snapwire, a venture-backed marketplace that connects visual creators to brands and businesses who need photos and videos. The combined enterprise has over one million creators available to create content on a global basis.

Snapwire and StudioNow began discussions late last year when leadership from the two organizations determined that both leverage the creator gig-economy in very similar ways. The combination of StudioNow’s focus on comprehensive video solutions together with Snapwire’s successful focus on a self-serve photography and video marketplace is both synergistic and a compelling offering to both companies’ global clients.

“For the past 12 years, StudioNow has been instrumental in helping large brands and media companies scale up content creation by matching them with over 12,000 highly vetted and award-winning creators worldwide,” said David Mason, Founder, and CEO of StudioNow. “With the acquisition of Snapwire, StudioNow will incorporate Snapwire’s powerful marketplace technology that allows companies of all sizes to search creators, browse, tag, communicate, organize, and transact with or without the help of one of our talented producers with a combined one million content creators, influencers, and other members of the Creator Economy.”

After the integration of the Snapwire technology, StudioNow will offer brands and businesses multiple options for searching, sourcing, hiring, communicating, and transacting with the Creator Economy via these initial engagement options:

• Managed services, which include dedicated producer(s) either on-site or through virtual production support, for large enterprise brands.
• On-demand producer support on a per-production basis.
• Production project bid posting affording brands to review bids from visual creators in the network.
• Hourly or permanent producer engagements.
• Full-time producer staffing placement.
• A self-serve visual production option via the marketplace platform to execute one-off projects.

Chad Newell, Founder, and CEO of Snapwire said “Joining forces with StudioNow will give our Creators greater opportunities with higher payouts. When we were actively looking for a strategic partner there was no other company better positioned to leverage Snapwire technology than StudioNow. With Snapwire’s marketplace platform and StudioNow’s production services, we’ll be a powerhouse fulfilling our mission – to empower creators to do what they love.”

This acquisition is StudioNow’s first in a strategy of consolidating a fragmented segment of the creative industry. “With the Snapwire acquisition we now have a platform that can handle not only our combined networks, but also one that will support that of other acquisition targets, enabling StudioNow to emerge as a market leader within the custom visual content arena,” said CEO, David Mason.

Nashville-based, Martin Miller LLP acted as legal representation for StudioNow, and Cooley LLP acted as legal representation for Snapwire Media, Inc. Madison Alley served as the exclusive financial advisor to StudioNow.

About StudioNow, Inc.

StudioNow is the No. 1 Content Production Marketplace. StudioNow works directly with top-tier brands, including Coca-Cola, McDonald’s, Walgreens, Bridgestone, Netflix, and many more companies, delivering high-quality video at scale through a curated global network of over 12,000 of the world’s top-ranked producers, animators, editors, and photographers. StudioNow also offers on-premise strategic services through its team of elite producers that help clients develop long-term, in-house content production programs.

About Snapwire Media, Inc.

Snapwire is a leading self-serve visual content marketplace with over 1M registered creator users providing visual content solutions in over 180 countries. Snapwire’s platform has produced over 100,000 photoshoots for location documentation and custom brand library assets for 50 of the fortune 500 companies.